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When starting a new company, it is surprising the number of people who still don’t consider a plan for how they will be perceived online. A web presence is the digital representation of your company and is a key factor in attracting new business. Often your web presence will be the first point of contact with potential customers, so it is important to get it right. A poor w...eb presence can give a similar impression as a boarded-up shop at discouraging people from dealing with you.
Do you want to sell online?
This might seem a no-brainer but selling online has its drawbacks. Trying to enter the online market can open a wide range of new customers but also puts you in direct competition with big firms online. To succeed in online selling you need to have some form of a unique selling point; this could be cheaper prices, better quality products or unique goods or services. Before committing to online sales, you need to make sure to do proper market research into your competitors and decide if there is room in the market for you.
Do you need a website?
Having a website can go a long way in helping to promote and grow your business. A website can be a fantastic promotional tool but also one which can be costly if you are paying a web designer or agency to do the work for you. There are however some great alternatives to hiring professionals to make your website.
What are the benefits of a web presence?
A web presence is great for small businesses as it can open you up to an entire world of customers that you wouldn’t normally get. One of the biggest advantages of having a web presence, however, is that it allows you to dominate the local market. Through Facebook listings and Google+ local search functions your business’s physical location can be digitally mapped and referenced when people search for your business from nearby. This means that if done correctly your business will rank highly when people search for your niche near you. To do this properly you need to make sure that all your social media information is properly linked to your website or main area of your web presence and your business is listed on Google maps.
In conclusion, a web presence can be a wonderful way to present your company’s image to potential customers as well as well as a tool to find and attract new customers.